Outrageous Volume
 
Sumptuous Extreme
Lash Multiplying Volume Mascara
 
BENEFITS
Lashes seem to multiply,
magnify, grow to extremes
Three different high-volume fibers create audacious, false-lash effects. Lustrous color leaves eyes looking brighter, more seductive.

Vibrating Brush
 
TurboLash
All Effects Motion Mascara™
 
BENEFITS
Brush vibrates to create
volume, length, curl, more
Turn it on. The brush does it all. Auto-powered, vibrating brush gives you all effects, all at once. A worldwide first.

Volume + Lift
 
Sumptuous
Bold Volume™ Lifting Mascara
 
BENEFITS
Bold, weightless volume
Exclusive BrushComber™
Lift each lash with big, bold volume. Lashes soar with 360° lift and curl to look daringly full, sensuously curved, all-out seductive.

Zero Smudge + Length
 
Double Wear
Zero Smudge Lengthening
Mascara
 
BENEFITS
15-hour wear, zero smudge
Extraordinary Length
Extreme wear, extraordinary length. Now the long, separated, smudge-free lashes you see in the morning are the ones you keep all day.

Definition + Volume
 
Projectionist
High Definition Volume Mascara
 
BENEFITS
Volume without weight
Distinct Definition
Projects thicker, longer, more defined and lustrous lashes. See a full sweep of thicker, longer, distinctly defined lashes.

Dramatic Volume
 
MagnaScopic
Maximum Volume Mascara
 
BENEFITS
Up to 300% thicker lashes
Superfast Volume
Expands lashes to their fullest volume for an incredibly dramatic lash look. Intensely deep, rich, supercharged color.

Length
 
Lash XL
Maximum Length Mascara
 
BENEFITS
Up to 50% longer lashes
Extends and separates
Acts like mini lash extensions, extending, separating and wrapping each individual lash in a web of rich, deep color.

Primer
 
Lash Primer Plus
Full Treatment Formula
 
BENEFITS
Maximizes your lash look
Extends mascara's wear
Boosts the special effects of your mascara. Doubles lash volume. Curls and sets lashes. The perfect beginning for magnificent lashes.

Waterproof
 
Sumptuous Waterproof
Bold Volume™ Lifting Mascara
 
BENEFITS
All Weather / All Waterproof
Bold, weightless volume
Get gorgeously full, curled, sexy lashes with maximum waterproofing against all wet conditions.